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Eric, podslug: I;m happy to spend money on Doug kaye and
like to (fill tip jars). I prefer to consume great media without advertising. |
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Lance: there probably isn't aculture to fuel that, but if
somebody has a great idea ... |
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if people pay you money, you feel accountable in some way.
they get mad when your server goes down. It creates a level of complicaiton not
there with advertising, where there isn't a personal relationship. |
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Dan Farber: it would be cool if everybody could make money
... think about this. If yoiu have 50k readers per month, and everyboyd gives
you $10 per year... why isn't there a culture where pople pay for the content
they like to consume, and we're still chasing all these business models? We hve
a model (a network) where we share the ad revenue. we have bloggers making 3-4k
per month. we generate link flow. if people want to blog for us, it's great, if
it fits a topic area. |
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Crispads: we've tried working with nonprofits, open source
people,but there seems to be some legal issues wth sharing revenue with these
groups |
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Liz Henry: I don't have $10 a year to give to the hundreds
of blog that I read. Micropayments ould be gtood |
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___: Baristanet.... a huyperlocal blog in bloomfield
montclair in New Jersey. goes to local shops and grabsw much of the ad dollars
that goes to the newsweekles and papers. they get more than most blogs charge,
overall. implementing ad survaeying, other professional services |
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you get readers who consider it *their* site. what's awesome
is not just advertiser support, but such succe3ss on such a small scale. |
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google isn't... over 60 cities wireless over the next x
mlonths. .. they are going hyperlocal. google adwords *will* be able to go
pole-top to pole-top. they[ will know the lat-lon for where you are. |
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johnp: google will give away wifi to get thel l=ocal
advertising. |
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for the local advertiser, it's a brilliant over the top
stragtety. look at all the pieces, not just adsense. |
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look at fresnofamous, modestofamous... mangaed to grow this
fantastic audience of this heavily latino marketplace... everything to do with
Jara(?) who is a genius. written up in the WSJ, the fresno bee... she follows
the first rule of social media. credit. what her writers are wrting , what
readr4s are writing. |
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2. Making Money Off of blogging |
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1. Sell software, services |
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2. Winer solution (no ads, get famous, sell a pinger or the
like) |
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3. Host a conference (Web 2.0 Conference) |
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4. Sell search etc. (Technorati, Feedster) |
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5. Become a VC (make money off of other people誷 work) |
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2. Brand yourself, get leverage for other things |
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branding more than anything else. that's what a lot of
people tend to forget. theysee blogging as endall, be-all. |
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if anyboyd knows me, they know me. |
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there are surface things like adevertising, but that's minor
monetization. |
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this is my session. it's calling my name |
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you have a better chance of succeeding if you blog. |
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make money by selling expertise made more valuable by
blogging. |
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have various projects. for instance, a podcast show with
Jake Luddington. Brand: chris pirillo showk, because that's my name. tech
company, offshoots |
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make money from conference , podcast. |
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started the podcast at the beginning of the podcast
movement. good timing. |
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we were undrwritten by microsoft for the podcast for a long
time. they got branding. association. if you listen, there is a sponsor
message.. "Brought to you by,..." like NPR,. We approached Microsoft, said "this
is what we want to do" they said "sure.." now it's ended. Now our banner sponsor
is GoDaddy. Fantastic for us. |
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It's a matter of being who you are and who you want to be,
and then figuring what your strategy is. |
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when people say I'm a podcaster, or a blogger, that's *part*
of who you are. Un;ess your whole brand is just being a podcaster. |
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JohnP: so blogging is a branding tool for your identityl,
and off of that comes a small stream from direct things, but the core of it is
branding yourself |
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'Jake luddington: If yoiu brand yorself as ujust a podcaster
or a blogger (that's not enuf). A physical prodeuct that people can take away
and use later... build expertise, trust... |
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John, reflecting: that may be an affiliate model. |
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ChrisP: affiliate models suck. I have a sizable audience,
but forget it. seriously, don't put that link in there at all. Cost Per
Action... putting a link in and expecting to get some action... CPC, cost per
click... Adsense. there is a certain art to Adsense.. that certain bloggers
don't grok. you have to put some work into it. Adsense is an easy way of making
a little bit of money. but a blog should just be *part* of your life. |
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chris: staying active, being relevant. VistaTorrent sent a
shot across Microsof't bow, sent a message.
|
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Every once in awhile, start a ... Jake and I got our wrists
slapped, but it was a great community bulding tool. Everybody was really happy
except for Microsoft. |
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Lisa Williams: the deal is that the entry cost is so low
that you can cultivate aan exprimental attitude. you do't just try a newspaper.
'don't wait for success. start ahead without it" from a fortune cookie. |
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__" ...raised $13k for Unicef with her blog. for me blogging
is an oppty to raise awareness about things, reach people you might not usually
reach, ... I like to help nonprofits... part of getting a diversity of voices is
to educate, to teach people, how to use these toolsw. |
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No relation betwen traffic and revenue. more significant is
the targeting of specific audience ... sets as little as 1k people, but
potential fundraising dollars cvan be quite large.
|
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community, relevance, knowing your audience. we work with an
anti-war group to raise 20k in 3 weeks. they may have the smallest blog in the
world, but we sent many girls to the prom |
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we're helping a school... |
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we can't put advertising on our podcasts, but from a google
persp0pective we can use it for fundraising.
|
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there are lots of different ways, that work for different
people. At wordpress we get a huge range from many people. some who don't even
seem to realize that there is adversting on their blog, to others who are angry
that they don't get ads on their blog. We see a range of opportunities. we're
still in a stage when peole are experimenting. i feel more strongly that
blogging should be about writing, not about making money. typically when you
start (trying to make mny), you start getting spam blogs and so on. The most
promisingn experiment is that bloggers have built a big enough audience
(JohnP... the M |
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the idea is that blogging should be free and accssible and
useful to anybody. to peolple who are serious around buisess, big audience,
building those, then you have some interesting ways to make some money... |
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instead of just putting adsense on your blog, more actively
select ads, do affiliate programs, target to yoiur audience... |
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also, have your blog be just one of the places for yoiur
content to originate. just seeing the beginnings of the re0-shyndication model.
using RSS to drive more traffic back to yourself... |
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I want to be clear about a couple of things. |
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first, wer'e inthe middle of a bottom-up phenom. and so many
say with tierh maouts that it's bottom up, then they try to figure it out from
the top. I don't believe that one day, before he became chris pirillo, that he
(had it all planned out), and that in the end it's all going to make a lot of
moneyu. aHe's smart and open to what's happening arounde him. |
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I make my money as a consultant from broadcasting. don't
sell advertising, or beghrudge those who do. i get large amt of traffic. but I
do it as a way to challenge my assumptions and focus my vi9sion. |
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I consult local tv stations, affiliates and groups. I talk
to them aobut what's happening with media. my session usually runs about 3
hours. And at the ende I always gtet asked "what's the business model?" and "how
does it make money?" and they sit on their asses waiting for somebody to tell
them how to do it. (blogging, etc.)
|
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this thing is much bigger than anybody will figure it out in
the logical sense, because it's too big. Be like chris. try things and see what
happens. |
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I think bloggers mss opptys at the local level. we talk
about topical niches. but even mcgraw hill started at the local level somewhere.
which is why I love projects like Lisas. Nashville is Talking is an aggregator
of what's happening in nashville. Sponsor, WKRN, pays a salary, and makes no
money. it started as an experiment to get into the local 'sphere. from that have
sprung other opportunites. in addition to paying brittany to run the blog, pays
somebodey to fill in on weekends, so the aggregaoror is always going. From this
idea are springing other things that will make the sation money. like an ad
network for local blogs. again, if this is a bottom up phenom, the bottom is
local, geographically. Johnp: think global, act local. |
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Google adsense can't do local advertisingl.You;'ll nevermake
money =off of that. essentially the market encourages non-local blogs. I need a
way for people in my town to advaerti9se. right now I do it by hyand. I heed a
self-ser4vice system. Blogads? (some say that does it, lisa interested) |
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the media made a mistake following google down the rathole
of pay per click. I don't jiow how any newspaper site will make money. |
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in my real life I'm in the mag pub B2B space. I look there a
lot. I'll disagree with my friend Terry. If you want to make money, do what
Ch;ris is doing. It is about a brand, building trust inthat brand, and making
money in yoiur vertical any way you can. Beingh creative means opening yoiurself
to moving ahead any way you can in whatever bizs you choose to be in. |
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It's exaclty the same as McGraw Hill -- JohnP |
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i know peopole who now have large media companies, like
Crain, who started during the depression... |
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If yoiu want to do what Chris is doing, you ned to look at
the mcgraw hills and see how that works in yoiur niche. |
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Elisa: having a strategy to start with is a good idea. Not
an evil thing to do. Long ago I was an actor. At the lowest community level,
actors will work for free because they love it and it's art. Bloggers are the
same way. they'll undercut themselves for love of what it achieves. for their
art. whatever the plan is, that's what I';m getting paid for. companies are
missing something. this is so cool what blogging does, companies should say.
they should be smart, above board, transparent. when I blog for companies I blog
as myself, I don't pretend. It's not about the tool, but what function you
perform. |
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5. E-commerce recommendation and referral. |
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Susan Mernit: anothr way to make money. find a niche, maker4
recommendaiotns. Nolo the shoe blogger, making >$8k per month by recommending
products., getting a piece of action beyond technologty in your specialized
comkinity, make up, purses, travel... the new merchant blogging economy. |
|
you don'thneed advertising to make money. you are completley
transparent. separation between being paid to suggest, and making money from ... |
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Nick: blogged about piracy, because people knew who I was,
they would pay me. |
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some don't make money, but others make a lot from affiliate
models. |
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the blogging community is really good at helping each other.
but when it comes to making money there is this big silence. we habve this
mindset of asking what the business model is. people have been looking for that
in blogging and maybe it doesn't exist because it's too diverse. |
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It's a lot harder to get information from others abouthow to
maqke money. |
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___: build relationshps becauseyoir'e consistently good. |
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a whole band of unserved advdertisers. such as local
businesses not big enouth to advertise in the local newspe3pr or even in a
weekly, but could advertise in a local blog. I've been tracking blogs like
Lisa's H2Otown,. Now there is one in ohio that's a jason calacanis producitojn.
Now he's hiring somebgody to be a northeast ohio blogger. but they domn'thave
the same sprit, authenticity, truth value... |
|
remarkable that in conversations in big media theyconstantly
do what Terry said. they listen to how the world will change, nod their heads
and say 'what's the business model?' you just told them that the world is
changing, and their answer assumes that they think the world is stable, not
changing. amazing. what terry was trying to say goes in the phi8losop0hical
space known as pragmatism. what youdo i9s not start out thinking that you know,
or general laws, nor build up knwledge from bricks of fact. but learn by trying
to do something, you run into problems that you solve and build the knowledge
that you need. You don't start with general theory.. yuou havbe to do something,
run into difficulty, and apply the knowledge that you gain from solving
problems. difficult because it's messy. you can't say wht athe 5 year plan is.
You can't tell your board this is what iwll happen. |
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robert duffy started an amazing ly successful local blog.
big media sees their mistake and responsds to it. |
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success dcomes from discipline and focus to keep it up |
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bloggers are intelligent agents. |
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I;m a c+ blogger amd amn A+ blog reader. ...
|
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lot of great bloggers who are compromised whtn the
advertising hits. |
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good will. gets consulting jobs. |
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johjnp: different from turst, credibgility? |
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is the interestin yoiur blog not generating interest,
trading in good will |
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If you look at it one step down the line... think how your
readers make you smarter at what you know.. what are the derivative effects of
building expertise ... (missing a lot of this) |
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how does traffic generation fit in? are people actively
tryi8ng to generatie traffic? |
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how are ou making money? is also how is media power shifing?
i's a politically neutral way of saying how is media power shifting. |
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in nashvillethere;s a blgogger who started a barbeque
restaurant that has become a mission of the local 'sphere. |
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Mothership is the name of the restaurant. |
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Dave, quoting Elisa, "you really blew the last making money
session... " don't try to control it. worked out perfectly. |
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we tried to make the point that there's big money and little
money. the points got made this time much better. |
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